What is a fouta? A fouta? A foutah? A foutha?

The fouta , regardless of its spelling, is a traditional cotton fabric. It is originally considered the ancestor of the terry towel . In the era of public baths and hammams, textile mechanization did not yet exist.

Weaving was then done on wooden looms . This tradition has survived through the centuries, being progressively improved, without ever losing its authenticity.

Today, the fouta has retained its artisanal character : its fringes are still hand-braided , an emblematic detail of this know-how.

The fouta, beach towel

Authentic and eco-friendly by nature, the fouta stems from a tradition of resourcefulness. Originally, and still today, it is woven from the leftover yarn cones from large textile factories. This explains the richness of the colors and the wide variety of designs available.

This large cotton bath sheet has thus dethroned the terry towel thanks to its many advantages.

Very trendy on beaches and particularly appreciated for its essential qualities, the fouta is lightweight, durable, and multi-purpose . It can be worn as a sarong at the beach or as a stole on cooler evenings.

The lightweight and versatile fouta

Its various dimensions and ease of care allow it to be used daily as a tablecloth , throw or bedspread .

Thanks to its tight weave , the fouta has also made it possible to develop a range of textile accessories such as beach bags, pouches, kitchen aprons or even surf ponchos.

Our structure now allows us to offer personalized foutas for businesses, using embroidery or screen printing. Ideal for events and promotional items, the fouta is also highly valued for professional use in hotels, hammams, spas, and thalassotherapy centers.